Demand for seafood is increasing as the world’s population grows and people look for healthier meal options. Our everyday seafood choices, from shopping at the supermarket to eating out – are important not just for today but for tomorrow. 

Humans continue to take more fish from ocean supplies that can’t be replaced naturally and as a result many fish stocks are now in decline. Consequently, it’s now more important than ever to secure a sustainable supply of seafood not just for today but well into the future.

What is sustainable seafood?

Sustainable seafood can be wild-caught or farmed / aquaculture. 

For wild-caught fish, sustainable seafood is sourced from abundant fish stocks, using methods that do not damage ocean habitats or catch large volumes of non-target species (by-catch) and have responsive management systems in place.

Sustainable farmed seafood is grown in aquaculture systems that do not destroy habitat or depend on overfished wild-caught fisheries as feed.

There are lots of certifications out there, but what do they mean? Here’s a guide to the two of the most commonly used.

Marine Stewardship Council (MSC)

MSC is the world’s leading independent certification and eco-labelling scheme for wild-caught seafood. To achieve MSC certification, fisheries must demonstrate - through a rigorous, independent assessment process – that the stocks being targeted are healthy, the fishing practices have minimal impact on the marine eco-system and overall the fishery is well managed.

What is Pole and line?

Tuna is the world’s most popular fish. Some methods used to catch the fish can have a significant impact on the health of our oceans. Currently, most tuna is caught using large-scale industrial fishing methods which include fish aggregating devices or FADs. These methods can increase the amount of by-catch or non target tuna species caught, therefore, impacting marine life such as sharks and turtles.

Pole and line fishing is where fish are caught one at a time by hand using a hook and line attached to a long pole. It therefore lessens the likelihood of by-catch.