Fish For Good

Fish For Good

Seafood is delicious and nutritious, but it’s a finite resource. We want to empower you to make informed choices when you buy seafood so that you can enjoy a great meal and help protect our oceans at the same time – we call this “Fish For Good”. Look for the blue MSC label on sustainable fish and seafood in shops and restaurants.

The Facts


What's the problem?

Currently almost 90% of the world’s fish stocks are depleted, overexploited or fished up to their limit. This is bad news for the communities that rely on fisheries for their livelihoods as well as the marine wildlife whose food sources are being depleted, and are often caught as by-catch with unsustainable fishing practices.

What is the MSC?
Learn More About MSC

Choose Fresh, Choose Local

Sometimes, you might not be able to find MSC. It’s good to know that you have a backup plan – locally sourced fresh fish.

Sustainble Seafood

Sustainable Seafood

Between 2010 and 2015, the percentage of global wild catch that is MSC certified has almost doubled which is good news for our oceans!

Act for the Wild

Next time you shop, choose the MSC eco-label for an ocean friendly future!


Find out how Taronga supports sustainable seafood in our Zoos

Act for the Wild Blog

By choosing seafood certified as sustainable by the Marine Stewardship Council, your supporting fisheries doing the right thing and helping ensure an ocean-friendly future.
Oceans cover more than 70% of the globe's surface, but they're under threat. Luckily, there's plenty you can do to help!