Taronga's Fish For Good is a marine conservation campaign aimed at empowering people to make informed choices when they buy seafood for their family. They will not only enjoy a nutritious meal, but will help protect our oceans at the same time.

As part of the partnership, Woolworths is the principal supporter of Taronga’s Great Southern Oceans precinct, which provides a unique experience of Australia’s marine wildlife and highlights its conservation needs. Funds will also directly support a range of the Zoo’s marine protection programs, working to help species from the Antarctic to the Pacific and Indian Oceans.

Fish For Good helps you navigate Woolworths supermarket shelves to find seafood that has been certified by different bodies as responsibly and sustainably sourced.


Taronga Conservation Society Australia

As a conservation organisation, Taronga believes that people and wildlife can share this planet both now and in the future, and through simple actions we can all help to make this a reality. Taronga recognises that over one million species share the world’s seafood, of which humans are just one. 

Through sharing experiences and stories of marine animals, Taronga is empowering Australians to join with us in protecting wild marine life though their everyday actions. Taronga’s Fish For Good campaign encourages Zoo visitors, school groups and the wider community to learn how their seafood choices can make a positive difference to marine life.   

Taronga is involved in many programs that work to protect wildlife and wild places in Australia and around the world. Taronga’s work has attracted some of the best scientific minds in the world, engaging in research to better understand marine biology, marine fauna needs and how the human and marine communities interact. 

Taronga is assessing the relative sustainability of our marine animals’ diets. Some of our seals eat more than 1,000 kilograms of seafood per year and it is important that we feed all of our animals a diet close to what they would eat in the wild. It is also important to us that we source this seafood as responsibly as possible and we therefore use the scientific assessments of the Sustainable Fisheries Partnership (SFP) to guide these sourcing decisions. 

We have also worked with our catering partners, Restaurant Associates, to achieve Marine Stewardship Council (MSC) certification of Taronga’s The View Cafe, the first Chain of Custody MSC certified cafe in Australia. This ensures that visitors to The View Cafe Taronga Zoo know that the seafood they purchase during their visit will help supports sustainable management of fish stocks, marine ecosystems and fisheries jobs.


As a major retailer of seafood, we recognise our role in safeguarding oceans in a sustainable way. Seafood is an integral part of our fresh food offer so healthy oceans, sustainable fish stocks and a thriving fishing industry are all-essential to our business.