Taronga Zoo is a unique organisation and plays an important role in global wildlife conservation programs. It is dependent on a strong business model to succeed and achieve set objectives, while meeting the needs of a diverse range of stakeholders. In this workshop, students investigate the main elements involved in the development and implementation of Taronga’s successful marketing strategies and use the Zoo as a business case study. They will discover the strategies employed to ensure our strategic goals are met through marketing, operations and financial efficiency, while gaining a truly unique insight into the workings of a fascinating organisation.
For information regarding syllabus outcomes and learning activities before and after your Zoo experience, please download the Learning Resources.
Learning resources: download the It's Zoo Business learning resource.
Stage 6 Business Studies.