Stage 6: It's Zoo Business

Stage 6: It's Zoo Business

Overview

Taronga Zoo is a unique organisation and plays an important role in global wildlife conservation programs. It is dependent on a strong business model to succeed and achieve set objectives, while meeting the needs of a diverse range of stakeholders. In this workshop, students investigate the main elements involved in the development and implementation of Taronga’s successful marketing strategies and use the Zoo as a business case study. They will discover the strategies employed to ensure our strategic goals are met through marketing, operations and financial efficiency, while gaining a truly unique insight into the workings of a fascinating organisation.

For information regarding syllabus outcomes and learning activities before and after your Zoo experience, please download the Learning Resources.

Learning resources: download the It's Zoo Business learning resource.

Student booklet

Suitable for

Stage 6 Business Studies.

Location

Taronga Institute for Science & Learning.