Individuals
Choose seafood with the the MSC blue fish tick label when doing your groceries. If you can’t find MSC options - ask! Feedback will encourage retailers to use MSC certified products. Choose locally sourced if you can’t access MSC products
Fish for Good
Buy sustainable seafood, help save seals
Our oceans may seem endless, but healthy fish populations depend on the choices we make. By choosing seafood with the MSC blue fish tick label, you’re supporting independently certified, genuinely sustainable fisheries — helping marine life, ocean ecosystems and coastal communities thrive.
Buy sustainable seafood, help save seals
Our oceans may seem endless, but healthy fish populations depend on the choices we make. By choosing seafood with the MSC blue fish tick label, you’re supporting independently certified, genuinely sustainable fisheries — helping marine life, ocean ecosystems and coastal communities thrive.
The problem
Almost 90% of the world’s fish stocks are depleted, over-exploited or fished up to their limit. This is bad news for the communities that rely on fisheries for their livelihoods and for the marine wildlife whose food source is being exhausted.
Scroll across and tap the icon below each image to discover the problems with unsustainable fishing.
Overfishing occurs
Destructive practices including bottom trawling nets, bycatch and ghost nets are depleting fish stocks.
There are way less fish in the sea
When there aren't enough adults to breed, they can't sustain a healthy population
Loss of marine diversity
Which can take decades to recover.
Less food for marine animals
Which has a massive impact on marine ecosystems.
Livelihoods impacted
For communities that rely on fishing as their main source of income.
Fish is harder to buy...
...as supply falls and demand increases
Wildlife affected
Seals aren't the only species affected by overfishing. There are many marine species that are impacted, too.
The solution
The solution is sustainable seafood! Look for the the MSC blue fish tick label on food packaging to see if it's sustainable.
To achieve MSC certification, fisheries must demonstrate - through a rigorous, scientific and independent assessment process – that:
- Stocks they are fishing are healthy
- Their fishing practices have minimal impact on the marine ecosystem
- Their business is transparently managed. MSC means that what you’re buying it is wild, sustainable and traceable
The Marine Stewardship Council (MSC) is an international not-for profit, dedicated to a healthy future for our oceans. Purchasing MSC labelled seafood creates an incentive for more fisheries, retailers and restaurants to produce and sell certified sustainable seafood.
What you can do
For an ocean friendly future, choose MSC
Join the Conservation Crew
The Marine Stewardship Council is an international not-for-profit. Taronga's Fish for Good campaign encourages our community to look for the MSC blue fish tick label and support sustainable seafood.
More ways to take action
Learn more about how even the smallest actions can make a positive impact on wildlife.
