Join us in celebrating Sustainable Seafood Day this Friday, 31March and share the love for the fisheries, brands and people who help keep our oceans teeming with life.

Taronga’s Fish for Good campaign encourages Australians to choose MSC Certified sustainable seafood and has now inspired over 5 million guests through the Seal Show since 2009.

Currently almost 90% of the world’s fish stocks are depleted, overexploited or fished up to their limit. This is bad news for the communities that rely on fisheries for their livelihoods as well as the marine wildlife whose food sources are being depleted, and are often caught as by-catch with unsustainable fishing practices.

Since its establishment in 1997, the Marine Stewardship Council (MSC)’s rigorous certification program recognises and rewards fisheries with sustainable practices, as well as helping consumers in their seafood choices.

Currently 281 fisheries in 33 countries are certified as sustainable against the MSC standard and over 3000 seafood suppliers, distributors, and processors have committed to ensuring seafood from these fisheries can be traced from ocean to plate. Between 2010 and 2015, the percentage of global wild catch that is MSC certified has almost doubled!

You can celebrate Sustainable Seafood Day at home by choosing the blue MSC label when buying seafood.

MSC certified products can be found across Australia, with popular brands like John West, Jamie Oliver, and Sealord increasing the availability on shelves. You can also support sustainable fisheries and companies by asking your favourite seafood retailer to stock MSC certified seafood.

#ChooseTheBlue!

- Belinda Fairbrother, Taronga’s Community Conservation Manager