They're Calling On You

Gorillas are the largest and most powerful of all primates. With a genetic makeup almost 98% similar to humans, they are one of our closest living relatives. These rainforest dwellers are intelligent and feeling beings that serve important ecological services in their forest homes. Sadly, vast areas of their habitat have been lost through deforestation for the timber and mining industries.

Minerals such as coltan are in huge demand in today's technology industries. There are rich deposits of coltan and other resources in the ground beneath the forests of central Africa, where gorillas and many other endangered animals live. This mining is often unregulated and destroys habitat. It also opens up previously untouched wilderness to human exploitation and, in order to survive, some miners are forced to hunt animals such as gorillas for food.

By sending your old phone through the free mobile phone recycling program, you are diverting it from landfill and reducing the demand for further mining of gorilla habitat. What's more, funds raised by these refurbished phones supports the Jane Goodall Institute's gorilla conservation programs in central Africa.